Macy’s Herald Square NYC Flagship
Women’s Fashion, Center Core & Shoes

As Senior Visual Executive at the Macy’s Herald Square flagship in New York City, I led visual direction across multiple high-volume women’s categories within one of the most complex retail environments in the world. My scope included women’s ready-to-wear, special sizes, seasonal coats and swim, jewelry, handbags, intimate apparel, and women’s shoes, each with distinct customer needs and business priorities.

Working at flagship scale required balancing creativity with operational precision while leading a large visual team through constant change. Visual concepts needed to translate across departments, adapt quickly to seasonal shifts, and perform in a fast-paced, high-traffic setting. This role sharpened my ability to guide attention, manage large physical spaces, and create cohesive visual storytelling while collaborating across teams and responding to real-time business demands.