Greater Mystic Chamber of Commerce
Party of 12 Annual Community & Tourism Awards Rebrand

This project involved a full visual refresh for the Greater Mystic Chamber of Commerce’s annual Party of 12 Community and Tourism Awards, created at the request of Greater Mystic Chamber of Commerce leadership. The goal was to elevate the event’s visual presence while improving clarity, cohesion, and cost efficiency across all materials.

The final logo lockup was designed to carry meaning beyond aesthetics. Illustrated food and drink elements were incorporated to represent the local restaurants, hospitality, and tourism businesses being honored, while gold glitter textures and accents signaled the cocktail-attire nature of the event. These visual cues helped set expectations for the tone and style of the evening and were carried consistently across all event materials.

The invitation was refined through multiple iterations and ultimately consolidated into a single, one-sided print piece, reducing print costs while improving readability. A QR code linking directly to ticket purchases was integrated into the design, introducing a more streamlined and modern call to action.

In addition to print materials, I designed the presentation deck used on a large-scale movie theater screen, ensuring clarity and impact at scale. I also created the step-and-repeat backdrop graphics, incorporating subtle sparkle flourishes to reinforce the overall visual language. The result was a cohesive event identity that translated seamlessly across print, digital, and environmental applications.